Preparation Steps

• Preheat your oven to 350°F (175°C). Grease and flour a 9x5 inch loaf pan.
• In a medium bowl, whisk together the flour, baking soda, salt, and cinnamon.
• In a large bowl, cream together the softened butter and granulated sugar until light and fluffy.
• Beat in the eggs one at a time, then stir in the sour cream and vanilla extract.
• Gradually add the dry ingredients to the wet ingredients, mixing until just combined. Do not overmix.
• Gently fold in the chocolate chips.
• Pour the batter into the prepared loaf pan and spread evenly.
• Bake for 50-60 minutes, or until a toothpick inserted into the center comes out clean.
• Let the loaf cake cool in the pan for 10 minutes before inverting it onto a wire rack to cool completely.